On Radio

To Bruce: I could not agree more with what you just said. While I fimly believe in the strength of the print medium, it pales in comparison to radio's reach especially in a country like the Philippines.

True, radio has the widest audience reach because it ranks first in terms of accessibility. Like you said, radio is still the cheapest form of media and if I may add the friendliest. You can actually read the paper, eat, watch television while listening to the radio.

Many Filipnos, still rely on the radio for information and entertainment. If everything is no longer working, people can always rely on the radio for it is not only handy but it can also run on batteries.

This communication tool has figured prominently in the country's history and a perfect example of which would be the Radio Veritas, the only-non-government controlled radio station during Martial Law, and which was used by freedom fighters to air their cause and convince millions of Filipinos to march to Edsa to topple a dictator.